FROM ANNSTREETSTUDIO
"A certain je ne sais quoi"
"PAULE KA is coming to New York this December with a new boutique opening on Madison Ave. I was remembering my own New York debut a decade ago, the dreams I had of being a stylish woman walking down the sidewalks of the city.
You can easily see why I love this brand. They are French, the quality is incredible, and the clothing is so beautifully, simplistically chic. I want to be a PAULE KA girl, the kind of woman who is a CEO or senator, enjoys quality, and invests in classic wardrobe staples so she can look amazing while ruling the world."
"When I was in Paris this fall I met with the Artistic Director of PAULE KA, Serge Cajfinger, an amazingly French man raised in Brazil (have you seen his Paris home!?) who built this company himself over 25 years ago, and aside from the boutique real-estate they have around the world now, he runs it just the same with as much passion as he did when he first started. His muses are Jackie Kennedy Onassis, Audrey Hepburn and Grace Kelly (something we have in common), and is the first thing I think of when I look at designs such as this. Along with that, Serge loves Madison Ave and opening a store on this stretch of retail royalty has been a dream of his."
"I wanted to express that dream, to tell a story in photographs, the fantasy of our French girl coming to New York to find her new place in the world, discovering the beauty of the city and glamour of Madison Ave, not so unlike my own experience when I came here with a suitcase full of dreams…"
The PAULE KA Boutique
opening January 6, 2014
723 Madison Avenue
New York, NY 10065
FROM ANNSTREETSTUDIO
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